Month: March 2016

How Much Does It Cost to Hire a Social Media Manager?

Engaging a social media professional to help manage your business’s online presence? Whether you already have your accounts up and running, are starting from scratch, or just need a jolt of fresh campaign ideas, an independent social media manager has the insights, experience, and savvy to ensure your social presence is relevant, responsive, and responsible ...

How to Manage your Social Media in a Crisis

The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis. With the current situation across the ...

Content Marketing: Writing for Digital VS Print

The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to digital content most online readers will not even reach the bottom ...

What is Content Marketing?

Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of your brand and really add ...

Influencer Marketing: The Press Social Guide

Influencer marketing is the new(ish) and popular way to market your business and products, but many do not fully understand what it is and what they need to do to get influencers on their side. There’s so much to influencer marketing, that it can be a daunting and confusing branch of digital marketing. However, Giraffe are ...

Social Media Case Study: How Do Netflix Use It?

“Netflix and chill?” has become one of the most frequently asked questions among the young generation and it’s not only the English language that the streaming site has worked its way into. In 2016, Netflix had a profit of $186.7 million – an amount that would really make you ‘stream’. In the same year Netflix added 130 ...

Social Media Case Study: How do Costa Coffee use it?

The year following Costa’s Twitter debut, they had a brush with the all too familiar social media crisis when they worked with agency Karmarama to produce an advert featuring monkeys being challenged to make the perfect cup of coffee, despite the advert being taken off the air due to animal rights complaints, it became a hit on ...
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