Digital marketing through coronavirus crisis
In times of crisis, it may be hard for marketers to know where to begin. Coronavirus pushed some businesses to reconsider their current strategy for business models. With many people in quarantine, the digital marketing landscape has changed dramatically. What actions can brands take to serve and grow their customer base, and mitigate risk?
Don’t stop researching.
Digital marketing is highly volatile these days. Therefore, you need to keep an eye on what consumers are searching for online. How can your services or products fit in? For instance, if you’re a restaurant owner, you’ll probably have to offer deliveries. If you’re a lawyer or a healthcare professional, you may need to start offering online consultation services. If you work in the transportation sector, you may need to consider offering delivery services to transport, food, medicine, and other goods. Just be creative and think outside the box.
Align your digital marketing strategy with your business.
Once that you have a better understanding of what direction to take, make sure all your efforts are aligned. Update all your information on your website, social media business pages, and Google my business. Remember that most people are not leaving their houses. Make sure you’re telling potential clients your store is online. For instance, create interactive content such as videos, images, and carrousel that provide detailed information about your current services and products. Check your Google analytics and make sure that you’re tracking all website engagement. You can also create more marketing campaigns to reconnect with past Web site visitors. You can even get your local display company and YouTube campaigns all to increase brand awareness. Establish yourself as a trusted provider while using Google my business.
Plan for the future.
These are strategies that you can use to adapt to the current situation. However, you always need to think long term. Once the pandemic is over, you’ll probably have to update the information that changed during this time. If your business is at its low season, don’t stop advertising. On the contrary. Make sure you’re warming up your leads for the high season. Similarly, if your business has no chance to adapt to this current situation, focus on developing and growing your market. If people are not moving at the lower part of your funnel, and you want to make sure that when they’re ready to pull the trigger, you’re there to catch up.
Brands are all having to operate and lead in new ways during these uncertainties and circumstances, and we will all have to learn together how to cope with the uncertainty.