Case Study | Tuqqi.com
The Back Story
At Tuqqi, their goal is to provide not only premium grade Saas services, but also an exemplary customer experience. Whether you are gathering important information from their webinars or scrolling through through their online support documentation, they are constantly striving to ensure that every customer leaves well-informed and satisfied. Their services have over time been vetted by consumers, with high customer satisfaction.
Working in an industry that is highly competitive resulted in Tuqqi targeting customers that have an abundance of choice, with a high volume of brands competing for their attention. It was also crucial for their brand to project trust, transparency and thought leadership in the market, as these are key factors to success and long-term client advocacy.
With the Saas industry and Team Management space being so highly competitive, it was important to develop a content marketing strategy that would establish Tuqqi as an authoritative voice within the Saas platform sector. Through carefully researched and written social posts, we aimed to attract and build trust among potential customers by educating readers on both the premium value and team management.
This approach involved carrying out extensive Hashtag research at the very beginning, in order to identify the most commonly searched keywords and trending topics. From this, we were able to produce useful and fully optimised blog posts that have since helped to establish Tuqqi as a reliable and trustworthy expert in both the Saas and Team Management platform space; this also increased their keyword positions in organic search rankings.
Strategically written Digital PR articles followed suit, aimed at increasing brand recognition by linking to well-known Saas publications, as well as highlighting expertise and industry knowledge through addressing the wider concerns of the readers.
This part of the strategy involved carrying out research into subjects that were relevant to the Saas and Team Management platform industry, looking for any trends in topics being discussed. A good example of this approach was when the issue of team building with outdoor activities became a trending topic on social media. As a response, we created an article that discussed the topic in depth. We then reached out to several Saas publications with the article, offering them an expert opinion on a topic that, at the time, was being heavily discussed online. This success was exponential.
Another key component of our content marketing strategy utilised Tuqqi’s social media channels to consistently put fresh content in front of their audience. Our content covered a wide spectrum of topics, including charities and business news, CRM spotlights, and Saas-related blogs. This allowed us to target readers at every stage of their journey with Tuqqi, from research to enquiry and through to product purchase.
An increase in visibility online and highlighting their expertise within the Team Management Platform space. Working alongside Tuqqi to develop creative concepts that have allowed us to increase their visibility online and highlight their expertise within the Saas industry.
- 2,012 website sessions generated from content marketing
- 41% increase in organic traffic
- 26% increase in visitor sessions
- 122% increase in mobile search traffic
Press Social has been named best SMM Agency
SMM services are often used by businesses that want to keep customers engaged online. Social Media Marketing services can provide a wide variety of solutions, including Social account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses utilise Social Media Marketing services to boost their internet presence and engage broader online communities.