Case Study | Liquid Body UK

 

The Back Story

At Liquid Body, their goal is to provide not only premium grade products, but also an exemplary customer experience. Whether you purchase their products through their online store or via one of their many amazing retailers, they are constantly striving to ensure that every customer leaves well-informed and satisfied. Their products have over time been vetted by consumers, with high customer satisfaction. 

The Challenge

Working in an industry that is highly competitive resulted in Liquid Body UK targeting customers that have an abundance of choice, with a high volume of brands competing for their attention. It was also crucial for their brand to project trust, transparency and thought leadership in the market, as these are key factors to success and long-term client advocacy.

Our Approach

With the dietary supplement and collagen industry being so highly competitive, it was important to develop a content marketing strategy that would establish Liquid Body UK as an authoritative voice within the dietary supplement sector. Through carefully researched and written blogs, we aimed to attract and build trust among potential customers by educating readers on both the nutritional value and their own health.

This approach involved carrying out extensive keyword research at the very beginning, in order to identify the most commonly searched phrases and questions. From this, we were able to produce useful and fully optimised blog posts that have since helped to establish Liquid Body UK as a reliable and trustworthy expert in both the nutrition and dietary industry; this also increased their keyword positions in organic search rankings.

Strategically written Digital PR articles followed suit, aimed at increasing brand recognition by linking to well-known dietary publications, as well as highlighting expertise and industry knowledge through addressing the wider concerns of the readers.

This part of the strategy involved carrying out research into subjects that were relevant to the dietary and nutrition industry, looking for any trends in topics being discussed. A good example of this approach was when the issue of collagen replacement therapy became a trending topic on social media. As a response, we created an article that discussed the topic in depth. We then reached out to several medical publications with the article, offering them an expert opinion on a topic that, at the time, was being heavily discussed online. This success was exponential.

Another key component of our content marketing strategy utilised Liquid Body UK social media channels to consistently put fresh content in front of their audience. Our content covered a wide spectrum of topics, including celebrity and lifestyle news, treatment spotlights, and health-related blogs. This allowed us to target readers at every stage of their journey with Liquid Body UK, from research to enquiry and through to product purchase.

 

The Results 

An increase in visibility online and highlighting their expertise within the cosmetic industry. Working alongside Liquid Body UK to develop creative concepts that have allowed us to increase their visibility online and highlight their expertise within the nutrition and dietary supplement industry.

  • 2,012 website sessions generated from content marketing
  • 41% increase in organic traffic
  • 26% increase in visitor sessions
  • 122% increase in mobile search traffic

Press Social has been named best SMM Agency

SMM services are often used by businesses that want to keep customers engaged online. Social Media Marketing services can provide a wide variety of solutions, including Social account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses utilise Social Media Marketing services to boost their internet presence and engage broader online communities.