Category: Business

SOCIAL MEDIA MARKETING: THE PRESS SOCIAL GUIDE

Social Media Marketing: The Press Social Guide Social media marketing and traditional ways of marketing used to be two very different things. Now, both are very much combined to give businesses the best chance to get potential clients to see their brand. Social media has changed the way businesses market their products and services for good ...

Why you should OUTSOURCE your Social Media Marketing!

Web 2.0 is Social Media. For any brand within this Millennial you want to engage your customers, existing and potential, as well as keeping relationships with stakeholders and social media is the place where all of that happens. We’re all on Facebook personally, we post pictures of our pets, our recent holiday destination and share ...

5 Telling Signs Your Client Relationship Is In Trouble

In the world of social media management, when day-to-day delivery means you are forever fighting the clock, client management can be a part of the job that is often overlooked. Neglecting this relationship ultimately ends one way, the client losing their passion for social media and looking for alternative means, methods or companies to market ...

What is Content Marketing?

Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of your brand and really add ...

Influencer Marketing: The Press Social Guide

Influencer marketing is the new(ish) and popular way to market your business and products, but many do not fully understand what it is and what they need to do to get influencers on their side. There’s so much to influencer marketing, that it can be a daunting and confusing branch of digital marketing. However, Giraffe are ...

Social Media Case Study: How Do Netflix Use It?

“Netflix and chill?” has become one of the most frequently asked questions among the young generation and it’s not only the English language that the streaming site has worked its way into. In 2016, Netflix had a profit of $186.7 million – an amount that would really make you ‘stream’. In the same year Netflix added 130 ...

Social Media case study: How do Sky use it?

Formed back in 1989, and merging with British Satellite Broadcasting in 1990, Sky is a fast growing Satellite company that provides television, broadband and communication services to over 20 million customers. Sky is most commonly known for good old fashion satellite TV. Now however, Sky is taking advantage of the ever changing ways in which ...
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