Category: Copywriting

How to Manage your Social Media in a Crisis

The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis. With the current situation across the ...

Content Marketing: Writing for Digital VS Print

The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to digital content most online readers will not even reach the bottom ...

How does TESCO use social media?

The UK’s biggest supermarket and the retailer where we spend on average one pound in eight has come a long way since the TV adverts with the pensioner and its origins as a series of market stalls. Today, it has operations in thirteen countries including China and Ireland, over 3000 stores in the UK, sells ...

LinkedIn Marketing: The Press Social Guide

LinkedIn was founded in 2002 and has fast become one of the giants among the social media marketing crowd. It’s got a lot of great benefits that can help build and grow your business digitally. But where do you even begin, and what’s the best way to market and advertise on the social media platform? ...
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