Category: News

How Much Does It Cost to Hire a Social Media Manager?

Engaging a social media professional to help manage your business’s online presence? Whether you already have your accounts up and running, are starting from scratch, or just need a jolt of fresh campaign ideas, an independent social media manager has the insights, experience, and savvy to ensure your social presence is relevant, responsive, and responsible ...

Influencer Marketing: The Press Social Guide

Influencer marketing is the new(ish) and popular way to market your business and products, but many do not fully understand what it is and what they need to do to get influencers on their side. There’s so much to influencer marketing, that it can be a daunting and confusing branch of digital marketing. However, Giraffe are ...

Social Media Case Study: How do Costa Coffee use it?

The year following Costa’s Twitter debut, they had a brush with the all too familiar social media crisis when they worked with agency Karmarama to produce an advert featuring monkeys being challenged to make the perfect cup of coffee, despite the advert being taken off the air due to animal rights complaints, it became a hit on ...

Social Media case study: How does the BBC use it?

Just like the NHS, Cream Teas, the Queen and my favourite Prince Philip, the BBC is a well-established British institution. Of course, it has issue. For example it doesn’t publish the salaries of Clarkson, Paxman and others, it got embroiled in the Saville scandal and there are always questions about whether or not license payers ...
Back to top