Category: Technical

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to see evidence of successes that businesses have had as a result of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’ now? Digital marketing is merely a phrase we use ...

Social Media Case Study: How Do Netflix Use It?

“Netflix and chill?” has become one of the most frequently asked questions among the young generation and it’s not only the English language that the streaming site has worked its way into. In 2016, Netflix had a profit of $186.7 million – an amount that would really make you ‘stream’. In the same year Netflix added 130 ...

Social Media Case Study: YouTube

YouTube has become one of the most used websites and offers an array of video content, whether it is film trailers, music videos or sneezing pandas; it’s no surprise that it is the number one search engine for video, and now accounts for 4 billion hours of video viewed each month! There are many factors ...

Social Media Case Study: How Do McDonald’s use it?

McDonald’s is one of very few brands out there that has proved to be ‘recession proof’. The global economic downturn hit just about everywhere apart from the fast food industry. McDonald’s takes to social media to try and promote their brand, and attempts to use it to still continuous criticism from health professionals, government and campaign groups. The ...
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