Category: Videos

Isn’t “Digital Marketing” Just “Marketing”?

The power of digital marketing is a very real and discernible thing. You don’t have to look far to see evidence of successes that businesses have had as a result of their digital presence. So why do we still call it ‘digital marketing’? Isn’t it just ‘marketing’ now? Digital marketing is merely a phrase we use ...

Social Media Case Study: How Do McDonald’s use it?

McDonald’s is one of very few brands out there that has proved to be ‘recession proof’. The global economic downturn hit just about everywhere apart from the fast food industry. McDonald’s takes to social media to try and promote their brand, and attempts to use it to still continuous criticism from health professionals, government and campaign groups. The ...

Scraping and Cleaning Your Data with Google Sheets

We all know that no user is the same. Aside from the basics such as age, gender, socio-economic background and so every person differs in life experiences, interests, and preferences. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce risus justo, sagittis sit amet efficitur laoreet, dictum vitae erat. Donec nibh lectus, imperdiet lobortis dapibus ...
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