Press Social Agency https://press-social.com Full Service Digital Marketing Agency Thu, 14 May 2020 09:21:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://press-social.com/wp-content/uploads/2020/04/cropped-LOGO-Transparent-32x32.png Press Social Agency https://press-social.com 32 32 SOCIAL MEDIA MARKETING: THE PRESS SOCIAL GUIDE https://press-social.com/social-media-marketing-the-press-social-guide?utm_source=rss&utm_medium=rss&utm_campaign=social-media-marketing-the-press-social-guide https://press-social.com/social-media-marketing-the-press-social-guide#respond Thu, 14 May 2020 09:21:23 +0000 https://press-social.com/?p=3042 Social Media Marketing: The Press Social Guide Social media marketing and traditional ways of marketing used to be two very different things. Now, both are very much combined to give businesses the best chance to get potential clients to see their brand. Social media has changed the way businesses market their products and services for good, […]

The post SOCIAL MEDIA MARKETING: THE PRESS SOCIAL GUIDE appeared first on Press Social Agency.

]]>
Social Media Marketing: The Press Social Guide
Social media marketing and traditional ways of marketing used to be two very different things. Now, both are very much combined to give businesses the best chance to get potential clients to see their brand.

Social media has changed the way businesses market their products and services for good, so it’s time to understand what it all means for you and your company. Here’s our Press Social Agency guide to social media marketing.

What is Social Media Marketing?

If the definition of social media is ‘the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration,’ then social media marketing, should essentially be marketing on these platforms.

However, if you search the definition of social media marketing, you’ll find lots of different meanings and explanations. For example, Search Engine Land defines social media marketing as ‘the process of gaining traffic or attention through social media sites.’

On the other hand, Buffer describes social media marketing as ‘the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analysing your results, and running social media advertisements.’ Nevertheless, like defining social media, just a few sentences describing the term is rather redundant.

No matter how you describe it, there’s one thing for sure, social media has changed the way we do marketing forever. According to Hubstaff, ‘Nearly 97% of all Fortune 500 companies use at least one social media network, such as LinkedIn, Facebook, Twitter, or YouTube, in order to establish a good communication line with stakeholders and advocates.’ If you want to market your business successfully in this day and age, there really is no escaping it.

Our Operations Manager Sylvia defines social media as ‘a multi-purpose tool that can be used for so many different things. Whether you’re someone living abroad and it’s a way to keep in touch with your family back home or you’re a small business trying to succeed in a busy market, social media has the ability to help you achieve your goals.’

The Benefits of Social Media Marketing

McKinsey & Company reports that ‘over 70 percent of companies surveyed are trying out social customer care as a way to further connect with and support their audience. And, they’re reporting significant benefits from using these platforms.’ But how can social media marketing help you and your business? Why should you bother with it?

Simply, it’s what everyone else is doing, and if you haven’t got a presence on social media, you’ll get left behind.

  1. It helps build relationships with current and possible customers and clients
  2. It can build a community, so you can get feedback and improve products or services
  3. People are far more likely to go to social media to complain, then to say it there and then. However, through complaints, you can learn and evolve your service.
A Social Media Strategy

Creating a Social Media Marketing Strategy is the first step before you start carrying out your social media journey. You have to gather your tools and resources and work out how you’re going to make it from one end to the other. It’s a lot easier said, then done. Often it can be tempting to start posting on platforms, but without brand guidelines, campaign ideas, set objectives or goals in mind, your creativity will soon die out, along with any interest from your audience.

In your social strategy you should identify a main goal, you want to achieve from your presence on social media. This could be brand awareness, more sales, increased engagement, getting your values out there and helping people or gaining leads. When you’ve achieved one goal, you can begin looking at the others.

Next, set three or four objectives that will help you achieve your goal. They should be measurable, so you can see the results. For example, if you wanted to build brand awareness, you could make your objectives: ‘Reach 1,000 people with organic posts’, ‘Engage with ten people a day on Twitter’ and ‘Use the reach option on promoted posts’. These would all be appropriate to your goal of brand awareness and will aid you in attaining it.

Now you’ve got the basis of what you want to achieve, you have to analyse what aspects of your current social media are helping you to do this, and what parts aren’t. Make a list of things you like, things you think don’t work and aspects you’d like to introduce. For example, you could dislike that you just post at any time during the day on Facebook. If this is the case, you could then start optimising your scheduling times, so your posts go out when your audience is online and active.

Next Steps

However, it’s a whole different story if you’re setting up new pages and have had no previous social media presence. In this case, look at other social media pages you find engaging and would like to emulate.

Your next step will be identifying your competition. Look at what other brands and businesses in your industry are doing on social media. Highlight what you like and things they are doing on social media that are working on their pages. Facebook even lets you set up a ‘Pages to Watch’, so you can constantly keep an eye on their post and engagement levels.

Lastly, you can go on to pick the best platforms, select the most appropriate hashtags, identify key dates for campaigns and create sample posts. You then need to put a social media policy in place.

The Social Media Platforms

The world of social media is endless, so we’ve chosen to focus on the four platforms we think are the most important in the social media marketing world. They all have extremely beneficial features that help to get a company’s products and services out to the right audience.

But, where do you start? How do you know where your marketing strategy will work best? And what do you even post on the platforms you want to market on? Press Social is here to help!

We live in a world where social media marketing cannot be ignored. Brands are judged on their social presence and new brands have been created through social alone. Everyone is listening and we now spend on average 2.5 hours of our day on social media. With this in mind, my top tip for SMM is to proof-read! Keep it fun, keep it interesting, but don’t forget to check what’s going out before hitting “post”. It will take a fraction of a second for someone to notice a mistake and they won’t be afraid to share it.

Facebook

Facebook is one of the biggest social media sites, especially for social media marketing. The CEO of Facebook, Mark Zuckerberg, claimed that the platform ‘now has more than 2.2 billion monthly actives, with almost 1.5 billion using it every day’. Facebook is one of the best platforms for advertising, sharing quality content and engaging with your community. Thus, Facebook can aid in social media objectives such as website traffic and brand awareness. However, Facebook can also be incredible for engagement and building a community.

With Facebook, there’s lots of different post types you can share to keep your audience engaged and interested. Using different post types also varies up your platforms’ feeds, so it doesn’t look like you’re just spamming your audience with the same salesy post.

Social Media Marketing

You can do the usual single image with copy post or add in more than one picture with a caption. You can create carousels with multiple images showcasing your products, which is a more interactive experience. If you upload an external link, Facebook will add pictures in your carousel for you directly from the website you’re citing. Then choose to add or remove images accordingly.

Other Things You Can Do on Facebook

You can go Live and share your products being used in real-time. You can answer Q&As live and get your audience involved. It also makes your brand appear more human and personal as you’re introducing the team and putting faces to the names.

You can create a Facebook group, which will allow you to post to your audience on a more personal level. Facebook groups also let you do a more different and advanced post types, than the usual Facebook business page features will allow. This includes multiple options for polls, instead of just the usual post restriction of two.

Facebook is also great for sharing videos as they increase engagement on your platforms. The recordings could be of anything, from your customers trying out new products at home, or never-before-seen footage of your shop.

Another bonus of Facebook is that it allows you to schedule, so you won’t have to log on every day if you’ve got a busy week ahead. Simply log on Monday morning, figure out what you want to say and schedule away!

Insights is another nifty feature on Facebook that will give you an analysis of your time on social media. From the Insights feature you can see what post was engaged with the post, or even check when your audience is online the most. It will help you improve and evolve your social media presence.

Twitter

Twitter is another one of the big platforms for social media marketing. It has 126 million daily active users. As of 2014, 83% of the Fortune 500 had a profile on Twitter and it wouldn’t be a surprise if the percentage had risen in five years.

Twitter is great for finding potential customers to interact with and for engaging with your current audience. You can use hashtags to find news that’s going on in your industry too. Matched with Tweetdeck, you can schedule tweets to go out throughout the week and create lists to keep an eye on partners or competitors. You can respond to complaints and feedback too.

There are less post types available on Twitter, then Facebook, but they are still good at getting engagement. For instance, you can share single image with copy, or two photos, share a poll with two to four optional responses and share videos and GIFs too. Twitter even shares its own invaluable advice on how to share video content on the platform too.

Polls and videos are especially engaging on the platform, but GIFs are great for responding to your audience with. It’s important to hashtag on the platform too, to make sure potential clients are seeing your posts.

Here’s a great tip from Carolyn, one of our incredible social media assistants – ‘My number one tip for social media is to know each platform and identify the ones that work for your product, brand or business. It’s no use being on very single platform when you spread yourself to thin – focus is key, so doing 2 or 3 really well is much more beneficial!’

Instagram

Next up is the photo and video sharing app Instagram, which has now become usable through desktop too! One billion people use Instagram every month, with more than 500 million using the site every day. It’s a great alternative to the other platforms as it lets you show the more fun, visual and human side. You have to put a lot more thought into your graphics, as Instagram is based on visual content. Forrester found that Instagram was still the best when it came to social engagement across the board. It had a higher percentage of user interactions than other sites like Pinterest, Google+ and LinkedIn. It was launched in 2010 but was bought out by Facebook in 2012 due to its increasing popularity.

Instagram is getting constantly updated and has provided users with lots of new and exciting features over the years. For example, direct messaging on the app was only recently introduced. However, for businesses, one of the most useful features is Instagram Stories, which allows you to post content. The post will appear at the top of users’ feeds and is available to watch for twenty-four-hours. It will then disappear. With Instagram Stories, you can post different kinds of things than you would on your feed, as it won’t permanently exist. This means you can do behind-the-scenes photos that don’t have to be high quality or clips of your team explaining a product. You can also use Instagram Stories to go live and showcase your services or products in real time.

Like Twitter, hashtags are also useful on Instagram. You can add up to thirty hashtags in either the caption or a comment. They are a great way to get your posts reaching more and new people. Instagram have even given the ability for users to follow hashtags. Therefore, if you get the tags right, your posts will show up in lots of different people’s feeds. Furthermore, you can tag your location, so people know where your store is. Alternatively, tagging your location can also help you reach people in a certain city or area.

LinkedIn

LinkedIn is a little different to the other social media platforms mentioned above. It’s more designed to help B2B companies, because of its features. However, it can be a great benefit to any business that wants a professional profile.

LinkedIn has now become a platform to share company news, network with like-minded individuals, generate new business leads and nurture trust with your current clients and customers. It’s labelled as a ‘professional networking site’ and has over 575+ million users, with more than 260 million monthly active users. It’s really easy to set up a company page too.

What you post on LinkedIn will be different than the content you share on Facebook and Twitter. Video content works well on the platform because of how engaging it can be. Articles from your own blog or external links that are interesting and add value to a user’s feed should also be shared. Another great thing about LinkedIn is how easily your employees can become brand ambassadors through the platform. All they have to do is put their workplace in their personal profile, talk highly about the company and engage with posts the business shares!

The Others

Of course, Facebook, Twitter, Instagram and LinkedIn aren’t the only platforms social media starts and stops. There are others like Youtube, Snapchat and Pinterest, where social media marketing can all take place. New social media sites pop up every day, and because of the success that marketing has had, all will have features that allow for products or service to be marketed in some form or other.

Dean, our Head of Marketing & Sales shares his advice – ‘My number one tip for social media marketing is to spend time on your interactions. The key to being successful on social media is to engage with the community in a meaningful way. Spend time following, liking and paying attention to other people’s posts. When you reply, make sure you’re saying something of value, rather than just generic, ‘great photo’ comments. Oh, ask plenty of questions to open up discussions and encourage future engagement!’

Social Media Marketing Case Studies

With social media, the proof really is in the pudding. There are lots of brands that have benefited from using social media to market their products or services, with companies turning over profit because of their digital marketing techniques.

Here are a couple of our favourite brands that have taken the top position on social media:

Dominos

Domino’s already have a huge following on social media – with over a million likes on Facebook. The company play on popular film quotes, incorporating the word pizza to make the quotation relevant to them. On Twitter, Domino’s are constantly interacting with customers and dealing with complaints. They are constantly relevant and keeping on top of modern trends.

The Cooper Review

The Cooper Review is a fantastic source of tongue-in-cheek business advice. This particular article is one of my favourites because it made me laugh — but it also made me sit back, evaluate myself, and rethink how I interact with my coworkers. Sometimes when I’m typing out an email or speaking in a meeting, I’ll actually think about this article and the “non-threatening” quotes in it. If you can write a piece of content so sticky that your readers think about it regularly, you know you’ve struck gold.

Why it’s greatThe headline, no matter where you stand on the topic of women in business, provokes a reaction and immediately raises questions. Cooper’s also funny from the start (“IS IT? Sorry I didn’t mean to get aggressive there”) to finish (“When all else fails, wear a mustache so everyone sees you as more man-like”).

How to emulate it: Is there something about society that bothers you? Or things that people do too often that you find comical? Poke fun at them. (Just make sure it’s something you’re not afraid to stand behind, because there is a possibility you’ll get some backlash.)

Matthew, our Head of Social Media Management shares his expertise: ‘My number one tip for social media marketing is to be sure you’re interacting with your audience. The purpose of social media is to be social and engage with other users. This is a great opportunity to receive feedback and build a lasting relationship/loyalty for your brand.’

The Future of Social Media Marketing

Social media is constantly evolving and changing. Within seconds, what was once popular won’t be. It’s vital to stay on top of new trends and work out how you can utilise new features on the social media platforms.

Social media is not going anywhere anytime soon, so neither is social media marketing.

Should I Outsource My Social Media Marketing?

Having a good social media presence takes time, which often, a lot of businesses do not have a lot of. Many outsource their finances and expenses to an accountant to handle, because it takes time and expertise. The same should be considered for social media.

If you’re a big company, chances are you won’t have time to make a detailed social media strategy, analyse competitors, keep social media accounts up to date every day, keep track of any conversations happening in the industry and reply to incoming comments from customers or your audience. If you’re struggling, it’s time to outsource your social media marketing.

Here’s Luke, another of our brilliant social media assistants, with another top tip: ‘We live in a world where Social Media Marketing cannot be ignored. Brands are judged on their social presence and new brands have been created through social alone. Everyone is listening and we now spend on average 2.5 hours of our day on social media. With this in mind, my top tip for SMM is to proof-read! Keep it fun, keep it interesting, but don’t forget to check what’s going out before hitting “post”. It will take a fraction of a second for someone to notice a mistake and they won’t be afraid to share it. 

How Press Social Can Help You

Press Social is here for all your social media marketing needs. As social media specialists, we help businesses all around the world reach their digital marketing objectives. If your business needs help with social media marketing on any social platform mentioned in this article or not, please get in touch today.

Editor – Masa Maxin – CEO & Founder of Press Social Agency

The post SOCIAL MEDIA MARKETING: THE PRESS SOCIAL GUIDE appeared first on Press Social Agency.

]]>
https://press-social.com/social-media-marketing-the-press-social-guide/feed 0
The Best Free Social Media Tools For Small Businesses https://press-social.com/the-best-free-social-media-tools-for-small-businesses?utm_source=rss&utm_medium=rss&utm_campaign=the-best-free-social-media-tools-for-small-businesses https://press-social.com/the-best-free-social-media-tools-for-small-businesses#respond Thu, 07 May 2020 08:43:57 +0000 https://press-social.com/?p=3023 By leveraging the right small business social media tools you can ensure awesome results from your strategy – and these are the best tools around. You could say that a social media strategy was only as good as its best social media tools. It’s not true; a social media strategy is ultimately only as good […]

The post The Best Free Social Media Tools For Small Businesses appeared first on Press Social Agency.

]]>
By leveraging the right small business social media tools you can ensure awesome results from your strategy – and these are the best tools around.

You could say that a social media strategy was only as good as its best social media tools. It’s not true; a social media strategy is ultimately only as good as the marketer who devises and employs it – but you could say that all the same.

Why? Well, every social media marketer makes use of social media tools to help streamline their processes and maximise the amount that they can achieve. For small businesses, this process can save heaps of precious time and energy that can be much better invested elsewhere.

This index of free small business social media tools is an updated version of a previous list that we compiled back at the beginning of 2019. Each of these small business social media tools previous Press Social client’s have tried and considered worthy of mentioning.

1. Coschedule’ Headline Analyzer

Nothing boosts a social media marketing strategy quite like the addition of an awesome content marketing strategy. That’s our jam here at Giraffe. Seriously, if you want to get more from social media, start writing awesome web content that your audience will value before posting and promoting it. You can thank us for the results later.

Coschedule’ Headline Analyzer provides quality scores on the strength of article titles and headlines in relation to social media engagement, particularly the likelihood of shares. It also helps to determine the likelihood that a blog title will be beneficial to your SEO.

2. Yoast WordPress Plugin

Yoast is the number one search engine optimisation plugin for WordPress. Users set their chosen keyword for each article they post and are given simple tips to increase the likelihood that they will rank well for that keyword. These include increasing the frequency of the keyword throughout different parts of the content such as headlines and alt text for images. It also gives you little coloured dots which signify the strength of each aspect of your article – and nothing compares to the feeling of turning all those tiny specks green.

Technically it is an SEO tool…come to think of it, both of the first two examples weren’t really small business social media tools. However, articles put through Yoast commonly experience more click-throughs from social due to the optimisation, so it’s certainly worth using. Plus the extra benefits are definitely not to be ignored.

3. Socialrank

Socialrank is a simple to use platform that allows you to identify, organise and manage both Twitter and Instagram followers. As small business social media tools go, this is one that will help give you genuine insight into the strengths of your following such as who your best followers are and what they are about. With the use of filters, you can see, amongst other things, who your most engaged and influential followers are.

4. Hootsuite

Hootsuite is the preferred social media management tool of millions that allows you to schedule, engage with and grow your audience across all of your social networks from one place. It also offers social analytics. Free features are limited but there is a selection of affordable pro plans available.

Although I have used Hootsuite in the past, it isn’t currently in our arsenal of in-house social media marketing tools. This is mostly down to the pricing structure which can escalate quickly once you start to add extra accounts and services. However, as small business social media tools go, the free version can certainly be useful if you only have a few channels to manage.

5. Tweetdeck

If Hootsuite isn’t for you, that’s completely fine. There are plenty of other social media scheduling tools out there of varying quality. While scheduling for Instagram may be a serious task (there are ways, but they are difficult), Facebook’s in-built scheduling tool is perfectly adequate. It may hiccup every now and then, but with that many users you can be sure that it will be fixed soon enough.

For Twitter, Tweetdeck is a great tool that allows users to create and schedule Tweets, alongside a bunch of other features like creating custom feeds. These can come in really useful for spotting opportunities for interaction. While it may not have as many advanced analytics as Hootsuite’s paid version, that doesn’t stop it being the preferred choice of many social media marketers.

6. RiteTag

Hashtag strategy – what is it? Well, it’s using hashtags. Sounds simple, right! It’s not. What makes RiteTag one of the best small business social media tools is that it gives instant feedback on your chosen hashtags to help you decide which to use as part of your strategy.

Using the right hashtags is integral to seriously expanding your reach, but left to our own devices we are all guilty of having a few that we always use. We do so mistakenly thinking that they are powerful when they are actually just a waste of characters. If that’s you, I can’t recommend RiteTag highly enough.

7. DrumUp

Depending on how important external content (that is, content from other websites) is to your social media strategy (and the likelihood is that it will be to some extent), DrumUp can be a great tool. It has multiple functions which recommend content for you to share or curate based on your keywords, direct to your dashboard.

The dream is that your content marketing strategy would eventually become so good and so frequent that you would never need to go looking for content to curate – you would always have a steady stream coming from your blog. But until then, DrumUp is a great tool.

8. Canva

I’m pretty sure we are sponsored by Canva at Giraffe… If we aren’t and you are from Canva, get in touch. We are always raving about it. Absolutely everyone in the office makes use of it to create professional looking graphics for social media posts. It’s simple, easy to use and comes with a whole host of graphics, layouts, fonts and images. Power users – hit up either of the two below resources to get more out of it…

9. Pixabay & 10. Pexels

If Canva is the sword of Giraffe Social Media, Pixabay and Pexels are the shield and… force-field? Something like that. Anyway, these two sites are perfect for finding images under Creative Commons CC0. In laymans terms, this means you can do absolutely anything you like with them. Seriously, anything. And you won’t have to thank anybody.

There are a few things to consider when making use of stock images though. Ideally you only want to make use of them as one-off graphics – don’t make them key to your brand such as a permanent placeholder for the homepage on your website. The reason is that many consumers have seen the majority of them before and can spot them a mile off., so one-off use is ideal.

However, you can also find images under Creative Commons CCo on Unsplash and Freepix, if you’ve used up all the pictures on the others.

11. MockDrop

Mockdrop is extremely useful for those who want to put images of their app or desktop software onto stock images. All you have to do is upload a screenshot of your site or app interface and MockDrop will upload it onto a stock image and integrate it onto computer screens, mobile phone devices and even iPad screens.

12. Later

Marketed as “The simpler way to plan your visual content marketing”, Later is a scheduling tool for Instagram that allows users to schedule and manage their posts ahead of time. Is it that? Well, it is true that Later allows you to spread out and create a steady stream of content – but it does take some investment. That said, if you use Instagram a lot then these kind of small business social media tools can be a God-send.

13. Website Grader

Hubspot’s Website Grader gives a full report on the strength of your marketing efforts across all of your digital channels. This includes, you guessed it, social media, but also content and SEO. Certain information can seem a little iffy from time to time but it is still really useful if you are strapped for time and looking for immediate direction.

14. Uprank

Uprank is an advanced research tool that analyses and provides data on the strength of your brand’s digital marketing, including website architecture, SEO and social media. It then generates and delivers a digital marketing strategy tailored to your site in the form of comprehensive tasks. Great as a starting point – but lacks the creative and innovative aspects needed to develop an awesome social media posting strategy.

15. AdParlor

AdParlor lets you create free mockups of ads for Facebook, Instagram, Twitter and Pinterest. This can give you a much better idea of what your finished campaigns will look like to users on these networks. The brand new interface is sleek and easy to use. As small business social media tools go, this is one that can be perfect to help develop your social media advertising strategy, with scalable and downloadable mockups, instant previews and in-line character limits.

REQUEST A PROPOSAL TODAY

The post The Best Free Social Media Tools For Small Businesses appeared first on Press Social Agency.

]]>
https://press-social.com/the-best-free-social-media-tools-for-small-businesses/feed 0
Why you should OUTSOURCE your Social Media Marketing! https://press-social.com/why-you-should-outsource-your-social-media-marketing?utm_source=rss&utm_medium=rss&utm_campaign=why-you-should-outsource-your-social-media-marketing https://press-social.com/why-you-should-outsource-your-social-media-marketing#respond Fri, 01 May 2020 09:54:20 +0000 https://press-social.com/?p=2989 Web 2.0 is Social Media. For any brand within this Millennial you want to engage your customers, existing and potential, as well as keeping relationships with stakeholders and social media is the place where all of that happens. We’re all on Facebook personally, we post pictures of our pets, our recent holiday destination and share […]

The post Why you should OUTSOURCE your Social Media Marketing! appeared first on Press Social Agency.

]]>
Web 2.0 is Social Media. For any brand within this Millennial you want to engage your customers, existing and potential, as well as keeping relationships with stakeholders and social media is the place where all of that happens. We’re all on Facebook personally, we post pictures of our pets, our recent holiday destination and share a funny video from YouTube.

But Social Media for media relations is a completely different story. Facebook, Twitter, LinkedIn, Pinterest and YouTube are a handful of the many platforms out there which help brands engage. It’s all good and well creating a Facebook page or a Twitter handle for a business, but the important thing is how to use Social Media to market your brand or business. Social Media is the now “it” thing for public relations and networking amongst consumers, its a deep part of the marketing mix. Social Media for a business is on a complete different caliber than using Social Media personally.Which is why we at Press Social, are the mavens at doing it all.

Outsourcing your Social Media marketing to our specialist team gives you the knowledge and insight of Public Relations, Journalism, Marketing, Advertising, Media, Film, Computing and so much more. You wouldn’t get your tooth taken out by a musician would you? Experience is essential. We cover every angle of the marketing frame and our solid understanding of the digital generation means your personal Social Media manager will truly get to know your business inside out, you’ll create a personal relationship with them as if they were an employee of your company. We’re humans, not robots. They’ll create a bespoke Social Media package that fits in with your objective, strategy and tactics. We focus on top results and ROI!

It is usually much more inexpensive to outsource your Social Media rather than keeping it in-house and we see it more as an investment. Not only in terms of stipend, but also the costs of having an employee run it in house, from specialist software and equipment to desks. We have the best knowledge and software to boost your online persona.

Social Media marketing is more than sitting on a computer and playing on Facebook and Twitter all day. It’s far more deeper than that. Collectively, we have spent over 25 years studying and practicing everything to do with the marketing world. Did you know about Facebook’s algorithm? Affinity + Weight + Time Decay? We do, that why we’re specialists. Social Media never sleeps, its a 24 hour process, you can’t close shop at 5pm and expect to pick up from the same place the next day. There are far too many new developments in the online world to miss it because you’re off watching Eastenders. Social Media marketing is a time-consuming process, as much as we all love instant gratification, nothing happens over night (unless you’re in the trade market). So, it’s a good thing we don’t have sick days and coffee keeps us alive.

This is what Press Social as a brand is, and it’s what we do.

HERE ARE 3 REASONS WHY YOU SHOULD OUTSOURCE YOUR SOCIAL MEDIA ACTIVITY

So why should you be outsourcing? Let’s break it down.

Expertise

Are your competitors bang on the social media trend? Are they forever uploading their property updates onto Facebook and tweeting about the latest industry news? Staying on top of the latest news as well as publishing it can be a huge task and that is why many businesses are now choosing to outsource their social media campaigns.

Outsourcing means that you have the added advantage of knowing that a professional social media service has the potential to convey professionalism and thought leadership. A good social media service will take the time to research your market niche and explore the key developments within your industry so that relevant quality content is produced on your behalf.

Time

Do you ever read your competitors’ tweets and Facebook updates and think, “Why didn’t we do something like that? Why isn’t our content as engaging as theirs?”

Social networking is a form of advertising, and advertising takes a lot of time and consideration. You can share and tweet to increase your social presence, but your posts need to be engaging, witty and smart, so that they integrate business and consumer needs. With any social media campaign, content is king. Although it may only seem like a quick 140-character tweet or a short Facebook update, it takes time to produce quality content. If you’re a small agency or a start up, you don’t have the time to manage your social media activities, yet you want an active presence over all the major networks.

By outsourcing your social media, you’re making sure that your messages are going out, you’re gaining followers and answering questions. All without you needing to invest your time or knowledge into knowing how the networks operate.

Money

How do you know you’re getting value for money when it comes to investing in social media marketing? This is the question that deters agencies from getting started, because obviously you want assurance that your spend won’t be wasted.

An effective social media service involves much more than just liking and tweeting — a good social media service will have the appropriate mechanisms to track the results of your social media activity, and it will be proactive about getting measurable results.

Although social media services come at a cost, your service provider should be keen to demonstrate the ROI, because they will want you to invest with them.

Consider this — if you’re going to do it properly in-house, then you’ll need to think about changing a current employee’s job role so that they can invest their working day in social media. Then you will also need to consider who will take on their previous role. This could lead to an unnecessary recruitment drive within the business, which requires investment of both time and money, both of which could leave you with more overall outgoings than you had originally anticipated.

If outsourcing to a dedicated B2B social media service is the best option for your business, undergo full research into the potential company and their services to ensure you’re getting the right package for your business needs.

Click to get in touch with us today to discuss your Social Media Strategy

The post Why you should OUTSOURCE your Social Media Marketing! appeared first on Press Social Agency.

]]>
https://press-social.com/why-you-should-outsource-your-social-media-marketing/feed 0
5 Telling Signs Your Client Relationship Is In Trouble https://press-social.com/5-telling-signs-your-client-relationship-is-in-trouble?utm_source=rss&utm_medium=rss&utm_campaign=5-telling-signs-your-client-relationship-is-in-trouble https://press-social.com/5-telling-signs-your-client-relationship-is-in-trouble#respond Tue, 28 Apr 2020 19:00:14 +0000 https://press-social.com/?p=2891 In the world of social media management, when day-to-day delivery means you are forever fighting the clock, client management can be a part of the job that is often overlooked. Neglecting this relationship ultimately ends one way, the client losing their passion for social media and looking for alternative means, methods or companies to market […]

The post 5 Telling Signs Your Client Relationship Is In Trouble appeared first on Press Social Agency.

]]>
In the world of social media management, when day-to-day delivery means you are forever fighting the clock, client management can be a part of the job that is often overlooked. Neglecting this relationship ultimately ends one way, the client losing their passion for social media and looking for alternative means, methods or companies to market their service or product instead of you….

The value of nurturing this dynamic is absolutely pivotal to ensure a client receives a rewarding experience. Here are 5 telling signs that your client relationship is on the rocks, and how to go about fixing these problems:

1. Avoids your emails

If you have something important to say to your client, nothing beats the personal touch of a phone call. Despite its prevalence today in communication, you want to be more than just an email address. The phone is great for delivering good news and is a proven method to build a better relationship with your client. If they are avoiding your calls, email first and arrange a scheduled time to talk.

2. There’s a leadership change

You could be getting on just fine with a client and then bam! Your point of contact changes for one reason or another and your new client wants a complete overhaul of direction and strategy. While this may be no fault of your own, it’s important to be as helpful as possible to facilitate this change, while demonstrating your expertise along the way ensuring the value of a social media marketing service.

3. The client doesn’t feel valued

We’ve all been there. You have a lot on your plate at a particular time and your communication to a particular client is – lets say – less than prompt. This can make that business feel undervalued and overlooked. Consequently, treating every client like it’s your most important is a must. Client management is even more important that your actual delivery, so this should be number 1 in your list of priorities.

4. They fail to see a ROI

Every client wants to see a return of investment on social media, as it’s proof that the service is working. So you need to demonstrate that the strategy you have implemented is hitting the desired marketplace and that a client is getting the most with their money. Setting realistic objectives, determining effective platforms, creating valuable campaigns and recording results is a sure fire way to convey what you’re doing has real merit and is contributing to the bigger picture of achieving the clients’ aims.

5. You fail to manage expectations

Many social media managers have learned this the hard way. It’s always exciting times when a new client comes on board, as a result, it’s easy to get carried away with what you promise and what in fact you can deliver. Expectation management is a big part of the job and quality social media management takes time. You need to make sure your client understands this from the go, not 2/3 months down the line when disappointment may have already set in.

While dealing with tricky clients can be tough and not without its fair share of challenges, building a rapport with clients that is based on mutual understanding and trust, goes a long way to establishing a long term working relationship. How do you make clients feel valued? We’d love to hear answers from fellow social media managers.

The post 5 Telling Signs Your Client Relationship Is In Trouble appeared first on Press Social Agency.

]]>
https://press-social.com/5-telling-signs-your-client-relationship-is-in-trouble/feed 0
Why choose agile web development methodology? https://press-social.com/agile-web-development-methodology?utm_source=rss&utm_medium=rss&utm_campaign=agile-web-development-methodology https://press-social.com/agile-web-development-methodology#respond Mon, 20 Apr 2020 16:14:42 +0000 http://press-social.com/?p=1 When you develop your application using an advanced and user-friendly technology such as Ruby on Rails, it has been observed that agile methodology has several advantages over waterfall. As the trend goes, so far many organisations have showed reluctance in making the switch to agile despite knowing it is going to take their efficiency to […]

The post Why choose agile web development methodology? appeared first on Press Social Agency.

]]>

When you develop your application using an advanced and user-friendly technology such as Ruby on Rails, it has been observed that agile methodology has several advantages over waterfall. As the trend goes, so far many organisations have showed reluctance in making the switch to agile despite knowing it is going to take their efficiency to the next level. This is the reason why we decided to walk you through some of the most important advantages of going agile as you decide to take this major step forward. Key Principles of Agile

  • Business and technology teams are located in the same, open environment.
  • Programming is directed by the test cases written in advance.
  • The teams first write test cases that direct the programming.
  • Every day’s schedule begins with a ‘stand up’ meeting.
  • The process has sprints of one-to-four weeks for the iterations.

Benefits of agile

  1. Any technological issues are easily identifiable in agile

The incorrect approaches are quickly identified using the agile methodology. It is a well-known fact that in Rails Development or while using other technologies too, the sooner a technological issue is identified in the development process, the easier it is to fix it. Agile emphasises on the philosophy of ‘Fail early, fail better’ or ‘fail fast, succeed faster’.

  1. Agile enables quicker decision-making

In the times when there is a need for answering certain important questions and make certain crucial decisions, with its feature of colocation of the business stakeholders, agile development and project management allows instant meetings to achieve faster decision-making. This eliminates the need to formally organise meetings which would otherwise take days to schedule.

  1. Change is embraced ‘with open arms’

During agile Rails development, it is known that change is inevitable and it is the only constant during the entire process. At the beginning of the process of development it is difficult to clearly define or ascertain how a certain system shall work once built. It is only through a series of iterations and constant changes in scope and requirements of the project that its final and functional picture emerges. This is the reason why ‘analysis paralysis’ is quite common for waterfall projects which is not the case with agile development.

  1. The final product is rich with more useful features

As a product goes through its journey of evolution, agile development is proven to be more efficient at allowing the identification of features that add more value and those that are going to prove more useful to the target audience. This is made possible by the very nature of agile process – that of keeping on questioning ‘the status quo’ and critiquing its progress at every stage by constantly testing in a collaborative environment. On the other hand, while following waterfall, one typically chalks out the requirement details at the very outset, when it can be quite difficult to completely visualise which all features will prove to be the most useful.

  1. The environment vibes well with the youth

What’s more! Agile provides your teams with a fast-paced – lively and collaborative environment to work in and this is specifically more fun for the youth that likes to constantly learn while engaging in every part of the process while keeping abreast of what difference their contribution is making in real-time. More than anything else, learning is what motivates the young employees the most for going to work each day.

  1. Technical Documentation is accurate and less tedious

In case of agile, the technical documentation that is truly required, comprises of user stories, test cases etc. It is basically a representation of the current stage in development of the product, essentially depicting what has been developed so far and what could be the road ahead. With the sign-offs specific to the exact features, it is more hassle-free to audit the development process. This is contrary to the traditional development approaches that take a great deal of time for documenting elaborate details that might be tedious to work with. While using waterfall, the milestones are typically defined in terms of the creating the technical documents rather than an actual working code, because of its time-consuming nature.

  1. Maintaining an application is easier in Agile

For codes with a single-point failure, we have all been traditionally having mostly one person knowing well enough to make changes and keep it relevant for the existing conditions. This is just not a possibility in case of agile development since at any point of time multiple developers are engaged in building each part of the application and each one is well aware of any issues arising in any part of the system on a real-time basis.

Having discussed about all the advantages of agile development process, we would like to suggest that the best way to adopt agile development method is to have a team that is ready and willing to adapt to this change and allow it the freedom to adopt the method and its techniques.

RailsCarma utilises agile rails development method to impart high level of efficiency and productive results in developing the most cutting edge applications for its customers. With more than a decade of experience in imparting top-notch expertise in Ruby on Rails Development with early adoption of agile process, FusionHit are happy to help your business with lean and mean development solutions that utilise the tech-stack best-suited for your business to stay ahead in its target market and enjoy significant competitive advantage. Contact us to learn how you can achieve this for your business.

The post Why choose agile web development methodology? appeared first on Press Social Agency.

]]>
https://press-social.com/agile-web-development-methodology/feed 0
How Much Does It Cost to Hire a Social Media Manager? https://press-social.com/how-much-does-it-cost-to-hire-a-social-media-manager?utm_source=rss&utm_medium=rss&utm_campaign=how-much-does-it-cost-to-hire-a-social-media-manager https://press-social.com/how-much-does-it-cost-to-hire-a-social-media-manager#respond Thu, 10 Mar 2016 01:50:24 +0000 http://7oroof.com/tfdemos/wp-metrics/?p=20 Engaging a social media professional to help manage your business’s online presence? Whether you already have your accounts up and running, are starting from scratch, or just need a jolt of fresh campaign ideas, an independent social media manager has the insights, experience, and savvy to ensure your social presence is relevant, responsive, and responsible. […]

The post How Much Does It Cost to Hire a Social Media Manager? appeared first on Press Social Agency.

]]>
Engaging a social media professional to help manage your business’s online presence? Whether you already have your accounts up and running, are starting from scratch, or just need a jolt of fresh campaign ideas, an independent social media manager has the insights, experience, and savvy to ensure your social presence is relevant, responsive, and responsible.

But not all social media activity is created equal. For brands in particular, authenticity and value are paramount in keeping posts from getting hidden in your customers’ already busy feeds. Brands—especially high-visibility brands with large, active audiences—will want someone with the chops to execute a strategy that can deliver results.

So how much will it cost to put your social channels into the hands of a pro? Read on for tips or jump to a specific section:

9114870032_2caa40f6e2_h

Factors that may affect social media coverage cost

A lot can affect what a social media professional may cost, and it can vary widely—from a few hundred dollars a month to £10,000. While the scope of work will be a significant consideration, as you’ll see from the factors listed below, it isn’t the only one.

1. Experience required

While a great social media campaign may require a good-sized budget, social media that misses the mark can cost even more—including damage to your brand’s reputation. Engaging a social media pro with excellent communication skills and experience managing a large brand’s presence can help ensure you’re in the right hands.

More experienced social media professionals often command higher rates, but if your brand is highly visible it’s likely worth the investment.

2. The number of channels you’re active on

How many sites will be published to and monitored? Will content be tailored for each or shared via a social media management platform? The number of channels you post to, monitor, and create content for will be the most significant cost factor, since it will determine how much time the social media pro will put toward maintaining strategies for each.

Tip: Not every social channel will have the same ROI for your business. Trying to juggle too many without significant return—or without metrics to measure—can cost you more than it’s worth. Consider where your primary audience spends the most time on social, then focus on those channels.

3. Speed, frequency, and volume of customer engagements

A brand with a big, active social following will require more in the way of monitoring and responding. You may establish an agreed-upon timeframe for how quickly questions or comments are answered—and the shorter that turnaround is, the higher the rate might beg.

Tip: Ask your social media pro about tools that integrate with your social accounts to help track and aggregate mentions, messages, and comments in real-time, which can help streamline this process.

4. Tactics such as paid ads, influencer marketing, or contests

If you have the budget, running paid ads and contests or engaging influencers can be effective ways to amplify reach and engagement. These efforts may require upfront payments and additional coordination, however, so be sure to account for them in your budget and set benchmarks early on to gauge their relative success.

5. Your customer support structure

While many individuals use social media to share the things they love, it can also be a platform to vent about a poor experience. Do you have dedicated customer support in place, or does your social media project include support as a component?

Customers who have a complaint, bad review, or are frustrated will take often take to social media in an effort to be heard. It’s an opportunity for your business to address their complaints and turn things around—but it helps to know the person monitoring your accounts has the expertise to keep things under control.

If customers are asking questions on social media—maybe troubleshooting a product or asking a question about their account—you may want to budget extra time for this if you don’t have customer support reps who are ready to respond.

6. How much original content you’ll need

Social media is highly visual—video being a popular medium with the best engagement—and to stand out you’ll want plenty of visual assets to share. This may include photos, original graphics, video, and links to content such as blog posts. Quality visual content requires graphic design and copy support, or a social media pro who can create various types of content themselves.

HOW MUCH SHOULD I EXPECT TO PAY?

SAMPLE SOCIAL MEDIA EXPERT JOBS (Estimated monthly billing rates charged by intermediate-level, U.S. based specialists)
Small Business Rates Average Project Price (Per Month of Campaign)
Account Mgmt.(2 Channels/All Services) £400 – £2,000
Account Mgmt. (Each Extra Channel) £200 – £1,500
Blogging w/ Social Shares £400 – £1,200
Influencer Targeting £200 – £1,000
Images/Graphic Design £200 – £950
Campaign Creation £300 – £1,000
Customer Outreach $200 – £1,000
Large Business/Enterprise Rates Average Project Price (Per Month of Campaign)
Account Mgmt. (2 Channels/All Services) £2,500 – £10,000
Account Mgmt. (Each Extra Channel) £1,500 – £5,000
Blogging w/ Social Shares £2,500 – £7,500
Influencer Targeting £1,500 – £6,000
Images/Graphic Design £1,000 – £4,500
Campaign Creation £2,000 – £5,000
Customer Outreach £800 – £4,000
Misc. Rates Average Project Price (Hourly)
Social Media Training £25 – £150
Campaign Advisor £55 – £200

It’s important to note that many larger social presences are managed by a small team of professionals who can help balance coverage (even across different time zones) and responsibilities, as well as contribute expertise such as graphic design or video production. Having a skilled social media manager at the helm will help ensure strategies stay on track, that the messaging and tone is consistent, and that no rogue decisions happen.

The post How Much Does It Cost to Hire a Social Media Manager? appeared first on Press Social Agency.

]]>
https://press-social.com/how-much-does-it-cost-to-hire-a-social-media-manager/feed 0
From Profit to Purpose: A Week That Saw Brands Step Up and Take Action https://press-social.com/the-evolution-of-a-ui-designer-into-a-product-designer?utm_source=rss&utm_medium=rss&utm_campaign=the-evolution-of-a-ui-designer-into-a-product-designer https://press-social.com/the-evolution-of-a-ui-designer-into-a-product-designer#respond Thu, 10 Mar 2016 01:50:24 +0000 http://7oroof.com/tfdemos/wp-metrics/?p=19 The world looks and feels a lot different today than it did just a few weeks ago. In an industry where we frequently talk about purpose, there really hasn’t been a more needed time for brands to step up and take action. Putting money, resources and expertise to use for the greater good. It’s been […]

The post From Profit to Purpose: A Week That Saw Brands Step Up and Take Action appeared first on Press Social Agency.

]]>
The world looks and feels a lot different today than it did just a few weeks ago.

In an industry where we frequently talk about purpose, there really hasn’t been a more needed time for brands to step up and take action. Putting money, resources and expertise to use for the greater good.

It’s been heartening to see many brands and businesses doing so; from acts of kindness towards NHS worker (Pret, McDonalds and Starbucks offering free hot drinks, Gary Neville donating hotel rooms), to supporting the elderly with ‘Silver Hour’ (Iceland), businesses completely changing their focus and turning their hand to make products that could aid the health service (LVMH), to others that have made significant commitments to support those made redundant – Co-op has just announced it’s creating 5,000 jobs for hospitality workers.

In my view the brands who have done it best, have acted with humanity and not for their own gain. Reflecting the spirit of so many individuals and community organisations around the country.

On the flip side, there have been other brands that have been decidedly absent or worse, a few that have been directly marketing on the back of the situation (a “Yes Corona” tagline seen on LinkedIn springs to mind from a creative agency).

Whilst there have been significant commitments, could others do more to adapt? Could delivery companies allocate a proportion of their couriers to getting urgent items to the vulnerable, could broadband providers do more with their infrastructure to help those in isolation?

We’ve been also looking at ways that we can support in this situation, so this week have been helping the Crosstown Collective (made up of Crosstown Doughnuts, Estate Dairy, and Millers Bespoke Bakery), to launch a consumer food bundle to address supply issues, and business uncertainty. Many of these businesses normally supply restaurants, cafes, shops in London, but have seen their orders drop off a cliff, so they are quite literally fighting for business continuity. We hope our work supporting them makes a difference.

People are looking to businesses as well as the government for leadership, and positive action. Never more have we needed more than words.

It does beg the question, why aren’t more brands taking more action more of the time?

I believe (and hope) that this is a pivotal moment for brands that will have a lasting impact. The diversification of services, partnership, community outlook, and just plain kindness that we’ve seen this week will not just be a response to a crisis but become business as usual.

Whilst this won’t be possible for all businesses with such uncertainty ahead, and many will need to focus on keeping them and their people in business, those that can weather the storm should do more. Some will find themselves with need for a broader remit of workers, others might have assets that can be used for the wider community. Investment doesn’t have to be monetary.

And what is our role in all this?

First things first, to prioritise our people, their health and wellbeing is number one.

In the short-term, we need to advise our clients to act with authenticity and humanity and to make a difference where they can in this strange time. We do this as standard, rather than a repackaged crisis service with inflated fees.

And in the long-term, when life has returned to some normality, to make purpose with action, as well as profit the new normal.

The post From Profit to Purpose: A Week That Saw Brands Step Up and Take Action appeared first on Press Social Agency.

]]>
https://press-social.com/the-evolution-of-a-ui-designer-into-a-product-designer/feed 0
How to Manage your Social Media in a Crisis https://press-social.com/a-guide-to-building-svg-maps-from-natural-earth-data?utm_source=rss&utm_medium=rss&utm_campaign=a-guide-to-building-svg-maps-from-natural-earth-data https://press-social.com/a-guide-to-building-svg-maps-from-natural-earth-data#respond Thu, 10 Mar 2016 01:50:22 +0000 http://7oroof.com/tfdemos/wp-metrics/?p=18 The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis. With the current situation across the […]

The post How to Manage your Social Media in a Crisis appeared first on Press Social Agency.

]]>
The world is currently facing an unprecedented crisis with the outbreak of COVID-19. For businesses everywhere, we are looking to each other for how we should be responding from a marketing perspective, we are hoping to provide some insights on how to manage your social media in a crisis.

With the current situation across the globe, youd be forgiven for considering your marketing as an area for potentially cutting back and saving money – but actually, this is the perfect time to up your social media and content games. 

Here are our top five reasons why you should definitely be using this as a time to double down on marketing, not reduce it.

Increase in Social Media Usage

With more people needing to isolate themselves every day, digital communication is the key to staying in touch with everyone; friends, family, regular customers and brand fans will all be scrolling through the biggest platforms, trying to catch up with the news and stay connected. There’s never been a bigger captive audience at your fingertips – anything you choose to put out now will be seen by more people than ever before.

Demonstrating Support for Local Business

If youre a small business, its the ideal time to come together and support fellow local companies – if the Covid-19 crisis has shown us anything, its that there is a brilliant sense of community unfolding. Retail and hospitality businesses are going to be amongst the hardest hit – use this time to promote sales of gift cards, so customers can support you now and still have something to look forward to once the situation has passed.

Communication with Customers in an Uncertain Time

This is the time when you need to increase your online communication, not take a step backward; use your social channels to keep customers and clients informed of opening hours, services and any changes to your usual business practices. A lot of people will be searching quickly for information on your company, so make it readily available for them.

Surpassing Competition

If you were considering pausing your marketing, chances are your competitors may have had the same thought. This is a golden and rare opportunity to actually surpass the competition by continuing your marketing and using this as a time to show your business in the best possible light. More than this, the drop off in social advertising spend will likely lead to cheaper results through your social ads. Perhaps this would be a good time to run growth advertising and build a larger following at a fraction of the cost?

Potential Extra Time

If youre finding business a little slow, and youve got some extra time on your hands, why not take advantage and get to grips with some new content marketing tools? There are plenty of apps and software out there designed to help to grab that audience, harness the power of SEO and make a spectacular Instagram feed – and the best news is that many of them are free! Have a browse online, download a few and play around! Everything is up in the air – so why not use this as a time to test different strategies? Try out new keywords in your website copy, test out email marketing, and have a play around with new product photography styles to see how they perform on social media – if it works, great! If it doesn’t, then you’ve learned something valuable about which direction your marketing should be going in. 

Whatever you decide to do with your marketing during this rather scary time, we are here to support you. More than ever, businesses need each other to get through this time, so we’re more than happy to provide any support we can help you manage your social media in a crisis. Stay safe out there! For the latest guidance head to: https://www.gov.uk/coronavirus

The post How to Manage your Social Media in a Crisis appeared first on Press Social Agency.

]]>
https://press-social.com/a-guide-to-building-svg-maps-from-natural-earth-data/feed 0
Content Marketing: Writing for Digital VS Print https://press-social.com/what-you-need-to-know-about-anticipatory-design?utm_source=rss&utm_medium=rss&utm_campaign=what-you-need-to-know-about-anticipatory-design https://press-social.com/what-you-need-to-know-about-anticipatory-design#comments Thu, 10 Mar 2016 01:50:19 +0000 http://7oroof.com/tfdemos/wp-metrics/?p=17 The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right. When it comes to digital content most online readers will not even reach the bottom […]

The post Content Marketing: Writing for Digital VS Print appeared first on Press Social Agency.

]]>
The internet has revolutionised the way we read. Studies have shown that unlike print readers, online readers no longer read from left to right, but take in the page from the centre, scan the content – then go left to right.

When it comes to digital content most online readers will not even reach the bottom of the page, with only 75% absorbing the content. So how do you keep your readers for as long as possible?

Length

When it comes to print copy, such as magazines or newspapers, the reader has most likely invested effort and money in obtaining it. This creates more of a desire to actually finish. Many may pay for a subscription, whereas lots of people can just sign up for free online. Your digital article however is a simple click away, surrounded by a host of other articles much the same. Not only this, but where reading print can be an enjoyable pastime like a book,  lengthy pages online are much more of a chore. Especially when reading from the web is 25% slower than reading from print.

This means you need to keep your information clear and concise; aim for a maximum of 1000 words, or follow the theory that digital writing should be half of what you would write for print – a much trickier task that requires more editing.

Format

Digital readers do not actually read web pages, they scan, picking out the useful headers and individual words. Learn to use this to your advantage and control the reader by introducing section breaks, clear topical and relevant headings, highlighted key words, sub headings and bullet points. Maintain this ease by sticking to one idea per paragraph and using topical first sentences. You could even include pull quotes, ready for people to share to social media.

The excellent and extensive Dr Nielsen study shows the difference this can make;

“A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.”

Tone

Unlike the formality usually found in informative print writing, digital readers prefer informal text. Digital writing allows for a friendly tone with an injection of personality. High use of marketing or intellectual jargon is not only a huge turn-off with a lot of users (in Dr Nielsen’s study referring to it as “detestable”!), but also makes articles harder to read. Stick to simple writing and clear facts.

Content

Do not neglect excellent writing for the sake of SEO. One test subject in Dr Nielsen’s study said Really good writing – you don’t see much of that on the Web.”  With Dr Nielsen going on to state;

“We have collected many user comments about the content during this long series of studies. Indeed, we have come to realise that content is king in the user’s mind: When asked for feedback on a Web page, users will comment on the quality and relevance”

If your content is well thought out, well presented and well written you’ve provided your reader with three great reasons to stick around.

Links

Much like citations in print, hypertext provides an easy way to increase credibility, allowing the reader to validate your affirmations, whilst easily gaining more information on their chosen subject. This also gives you an excellent opportunity to refer your reader to other online articles you have written and encourage them to stay within your website or to engage further with your work.

Go forth with your short informative paragraphs, and conquer!

The post Content Marketing: Writing for Digital VS Print appeared first on Press Social Agency.

]]>
https://press-social.com/what-you-need-to-know-about-anticipatory-design/feed 4
What is Content Marketing? https://press-social.com/lean-mobile-ux-lessons-to-keep-your-app-from-sinking?utm_source=rss&utm_medium=rss&utm_campaign=lean-mobile-ux-lessons-to-keep-your-app-from-sinking https://press-social.com/lean-mobile-ux-lessons-to-keep-your-app-from-sinking#respond Thu, 10 Mar 2016 01:50:19 +0000 http://7oroof.com/tfdemos/wp-metrics/?p=16 Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing. Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of your brand and really add […]

The post What is Content Marketing? appeared first on Press Social Agency.

]]>
Digital marketing is full of branches and different sections that make up its vast and brand beneficial structure. One of those branches, alongside email marketing and social media marketing, is content marketing.

Often overlooked, content marketing is a great way to interest and educate your audience, make people aware of your brand and really add value to your customers’ and clients’ lives. But, where did it start and what exactly are the benefits of this branch of digital marketing, that the others do not have?

What is content marketing?

The Content Marketing Institute states that content marketing is ‘a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.’ The site identifies a shift away from traditional forms of marketing and a movement towards the digital world – if you aren’t using forms of digital marketing, like content marketing, then your brand is likely to get left behind in the modern age.

Moreover, as we sum up, content marketing is vital to digital marketing. The content you write offers value to your audience as it must be interesting and informative. It’s essential to both your brand and the customers that are interested in your business. That’s why it should be helpful to clients, customers or businesses in your industry, so they can share the information to their audience on social media. It’s also a great tool to help create lasting relationships between consumer and business and educate your audience on topics that matter. As the Content Marketing Institute continues, ‘content marketing isn’t about the brand, your products, or your services. It’s about your audience.’ It’s about what they care about.

For example, if you were selling smoothies, you could write content articles on the health benefits of certain fruits and vegetables. For instance, ‘Do carrots help with your eyesight?’ You could share email newsletters with tips on staying healthy in the winter season. The subjects are endless if you know what you’re doing!

What are the different types of content marketing?

There are lots of different types of content marketing that can be useful to your business – you just need to pick and choose which ones will be most beneficial to your brand.

HubSpot have identified twelve different types of content, including: blogs, videos, infographics, case studies, e-books, user-generated content, checklists, memes, testimonials and reviews, whitepapers, how-to guides and academies and influencers and paid ad content. It’s a vast pool for you to choose from and each one has its own benefits. However, you need to consider time factors and your audience. There is no point in setting yourself the job of daily articles, a daily newsletter and a weekly e-book. That’s too much work for one person and can lead to quite dull and boring content if there is too much of it being produced. Also, it can become quite spammy to those customers that have signed up or read your content. No-one wants the same type of email in their inbox every single day. You will run out of things to talk about and end up repeating yourself, if you’re not careful.

Thus, stick to what you know at the beginning – start off with a new blog articles, create some nifty infographics and upload any testimonials and reviews. Judge what works and what doesn’t and go from there!

What are the benefits of content marketing?

As we discussed in our article on the Content Marketing Matrix, content marketing can be hugely beneficial to your business. For example, one of the biggest benefits of content marketing is that it can create legitimacy and trustworthiness between you and your customers. Content opens up a line of communication between you and your audience. You’re helping them and providing valuable information. They could benefit from your blog article, so feel more obligated to buy your products or use your service. Other advantages include increased conversion potential, more referral and social traffic, improved brand reputation and when done right, can make you appear higher in search engines. According to Inc, content marketing can also help decrease marketing costs and compounding value (sometimes the work just does it itself), provides universal utility (the idea that anyone can do it, even if your industry is quite dry), and creates tighter customer or reader relationships. Also, it gives your brand a higher domain authority (with content you can increase your perceived experience, expertise and authority). Thus, people are more likely to trust you and your site. You’ll also have more on-site content, so there’s more to click through and more variety on your site – it also makes your website look better and more complete. You can also share more varied content to your social media too by simply sharing the blog posts to the platforms.

Content marketing can help give potential customers or clients the information they need to make a purchase or establish yourself as a trustworthy source to buy from.

Where do I start?

Firstly, you need to create a strategy which means you’ll have to consider lots of different things. However, first you must decide on and define your goals – what do you want to achieve from your content marketing? Is it sales, awareness, engagement, or something else? Pick an objective and stick with it. You can always change it later on down the line.

Make sure you research your audience and find a niche. You can then base your strategy around those that you want to attract. For example, if you’re a beauty salon in London, you will want to share content on beauty treatments and how to get the most out of your experience at the salon. You could also talk about things happening in London too and events that are happening in your industry.

As social media specialists, we help businesses all around the world reach their digital marketing objectives, including their content marketing goals. If your business needs help with content marketing, please get in touch today.

The post What is Content Marketing? appeared first on Press Social Agency.

]]>
https://press-social.com/lean-mobile-ux-lessons-to-keep-your-app-from-sinking/feed 0