Building awareness of singles and albums in the lead up to release, through PR and creative promotions. Increasing Fin & Stanley’s profile online and take them into new areas thereby increasing their reach. Engaging and exciting fans through; engaging content, PR and creative digital marketing activities.
Re-affirming the strength of their live performance ability and diversity through well-positioned sessions As the campaign further evolves, involve engaging promotions that excite the growing fan-base and help to build it further.
Through PR initiatives we retained existing key supporters of Fin & Stanley whilst also introducing them to wider media outlets, in order to broaden their appeal. This was spanned from: live sessions, remix premieres, reviews (single, album and live), playlists, style features, video features, competitions and exclusive content creation and placements, and monthly newsletters. Created and distributed unique content, used both as a PR asset and enabling us to initiate a talking point online and most importantly something fans wanted to share. From remixes, exclusive competitions, FB & IG Live sessions and youtube videos. Set up bespoke marketing initiatives and brand tie-ins in order to go far beyond the remit of online PR and engage with music fans who may not ordinarily sit on music websites / blogs.
“Masa and her team are the only agency that seem to be able to match Fin & Stanley’s vibe, tone and voice. Because they are so eccentric, they needed an equally eccentric digital marketing agency. And Press Social is that agency. I’m a global ambassador of all that is House Music, and it was only through the engaging content of Fin & Stanley was I able to find them. Fantastic job to Press Social’s management team we are doing a great job with hashtag research, proactive outreach, and more.
Having a partnership or collaboration isn’t just going out there and comparing apples and oranges. It’s being able to find the right fit for your business and its goals…almost like pieces to a puzzle. Sometimes you get lucky and all the right pieces fall into place all at the same time.