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02.
Case Study Showcase

The
HuGG Co.

01.
Project details CHALLENGE & APPROACH

The HuGG CBD products are next generation cannabis-based products that utilize the power of the hemp plant with modern formulations.

HuGG Co. aims to discover, develop, and commercialise scientifically researched CBD products for the UK and global market. it is important for customers to feel comfortable and confident with the CBD products they choose, whether they are orally consumed or topical skincare products.

The HuGG Co partnered with Press Social Agency to explore and discover new growth opportunities with tailor targeted audiences, as well as to build their brand.

As a new start-up, budgets and scaling are paramount. And, they were riding on a merry-go-round of disappointment with agencies promising more than they could deliver.

02.
How we did it

Strategy & Results

After creating detailed demographic variables along with personas, Press Social developed strategically customised content messaging for all stages of the buyer’s journey.

The campaign continues with informational social media posts, checklists, interactive quizzes, and mixed media video.

– Reached 1,884 potential prospects (Lead Generation)

– 42.8% open rate (Email Campaigns)

– 14.5% CTR (above average for industry in Click-Through-Rate)

The HuGG Co is a brand determined to bring its customers quality products.

Web development 0
Design 0
Marketing 0
Analysis 0
With us since January 2021

Customer Experience Director of The HuGG Co about the campaign

“We met the Press Social Agency over 3 years ago. Dean, Matthew and the Press Social team worked effortlessly in creating amazing artwork and designs for our business. We are now having them start on a video marketing campaign for us in multiple languages (including German and Swiss German) and can’t wait to kick off the campaign.

They have already proven through email campaigns and LinkedIn Lead Generation campaigns that they are a cost-effective solution to both online and offline digital marketing. I’m staying with them for the longterm.