Superior Product Photography & Graphic Design
Branding and creative imagery is an integral part of a successful business.
Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business. Most entrepreneurs and small business owners don’t really think about their brand image until there’s a problem with the image they’re developing. I know I didn’t think seriously about my own brand image until years after founding my agency 10 years ago.
Business owners often associate brand image with expenses and unnecessary fluff that add no value to their existing product or service. They are so focused on making their offerings the best that brand image is forgotten. The reality, though, is that brand image matters. It matters a lot.
Brand Image Makes An Impression
We know that making a good first impression is important, especially in business. Consumers will create an impression of your business and brand based on a variety of factors, such as the way your employees are dressed, your website, your business cards, the cleanliness of your store and more. Call it superficial, but these small details are points of contact you have with potential customers. In this case, presentation is everything.
Brand Image Creates Recognition
You can probably spot an Apple device, a piece of Tiffany’s jewelry or a can of Coca-Cola from afar. It may look simple, but it takes a lot to make your brand this recognizable to consumers. It’s not just about the logo or slogan; your brand image encompasses both visual elements and brand associations like speed, reliability and quality. If you don’t put the effort into maintaining a consistent brand image throughout every interaction a consumer has with your brand, you’ll find it very hard to develop an easily recognizable one.
As a service company, we learned early on that part of our brand image involves our relationships with customers. This was so important that we decided to tie it into our company culture and values. We encourage our employees to build relationships with our customers and care about their campaigns as if they were their own. We like to think of ourselves as an extension of our customer’s teams.