Lynne and Hugh had their light-bulb moment when lying on a beach in Greece trying to rest and have an afternoon nap in strong sunshine. They came up with the idea to block out total sunlight and protect the eyes from harmful UV rays.
“We approached Innovate Design at the very start of our idea they grasped the concept of Occles immediately and helped produce fabulous visuals, graphic boards of our product which are still highly received today a few years on. We were also given lots of sound information about patents and routes to market. The team have proven to have a genuine interest in our success, we have moved on from requiring their input but they still keep in touch and support us through their social media, I am really impressed with their follow up work with their clients. ”
After finding Innovate and conducting a worldwide patent search, Lynne and Hugh realised there was no other product that delivered the benefits of total light blocking for the eyes in a practical design. Together with the Innovate team, they were able to create, design and CAD models her idea. This resulted in photo-realistic images that showed what the final product would look like and how it would work.
They decided to self manufacture and after having undertaken a successful crowdfunding campaign with Indiegogo, they took Occles into production at the start of 2015. You can now purchase your Occles Travel Eyewear via Amazon.
Direct response television (DRTV) in US. Getting airside retail in US to take Occles. Alliance Boots in Europe to take Occles. Then getting category 2 compliance as a sunbed accessory for uv protection and rolling Occles out to the 3 million regular sunbed users in the US Integrating technology in to future Occles designs and bringing other designs out based on specific market sectors. They are the worlds first bridge less eyewear that works.
Occles is a new innovative brand in eyewear helping to protect your eyes from harmful sunlight, and provide total blackout when you’re in need of rest.
I wanted to share how working with Press Social Agency has really opened up opportunities for us within the UK and USA media. We have seen a boost in sales and doors have opened for additional distribution channels, the PR coverage has been great. we've had features in places like Trade Media, CNN TV, Sunday Times, Mirror and too many other UK and USA titles and blogs to many to mention, sure you have seen some i have posted.
Working with Masa, Dean and Matthew is a pleasure they always go that extra mile for us without question. A great partnership has developed between our businesses to promote Occles Travel Eyewear, so I wanted to give something back to promote their business. We're very pleased with their helpful and professional service, Dean has taken our product to people people we would never have reached. If your looking for a fabulous pro-active PR and Digital Marketing company, I have no hesitation recommending them to other PR & Digital Marketing clients in the travel, beauty and wellbeing sectors.