The HuGG Co

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Project preview


The HuGG CBD products are next generation cannabis-based products that utilize the power of the hemp plant with modern formulations. HuGG is powered by cannabis research firm CiiTECH; a registered UK cannabis biotech company and collaborative partner with professors at Israel’s Hebrew University of Jerusalem – the epicenter of cannabis research and development. Using the knowledge and expertise of our CiiTECH researchers, The HuGG Co. aims to discover, develop, and commercialise scientifically researched CBD products for the UK and global market. In a period where the fast-emerging CBD industry has been difficult to comprehend – not to mention overwhelmed with low-quality ‘snake oils’ and misrepresentation – it is important for customers to feel comfortable and confident with the CBD products they choose, whether they are orally consumed or topical skincare products.

Kind words

“We met the Press Social Agency over 3 years ago. Dean, Matthew and the Press Social team worked effortlessly in creating amazing artwork and designs for our business. We are now having them start on a video marketing campaign for us in multiple languages (including German and Swiss German) and can't wait to kick off the campaign. They have already proven through email campaigns and LinkedIn Lead Generation campaigns that they are a cost-effective solution to both online and offline digital marketing. I'm staying with them for the longterm.

Irene Redensek, CO-FOUNDER

Main problems

The challenge

The HuGG Co partnered with Press Social Agency to explore and discover new growth opportunities with tailor targeted audiences, as well as to build their brand.

As a new start-up, budgets and scaling are paramount. And, they were riding on a merry-go-round of disappointment with agencies promising more than they could deliver.

What we have done

Our approach

After creating detailed demographic variables along with personas, Press Social developed strategically customised content messaging for all stages of the buyer’s journey.

The campaign continues with informational social media posts, checklists, interactive quizzes, and mixed media video.


The results are the 'proof in the pudding'

The results

- Reached 1,884 potential prospects (Lead Generation)

- 42.8% open rate (Email Campaigns)

- 14.5% CTR (above average for industry in Click-Through-Rate)

The HuGG Co is a brand determined to bring its customers quality products.

The product development team at The HuGG CBD collaborates and consults with leading researchers dermatologists and scientists to identify unique CBD formulas and innovative delivery systems. We create premium CBD oils and fabulous skincare products using only the finest hemp derived cannabis.

Powered by CiiTECH, one mission of The HuGG CBD is dedicating a significant proportion of funds into revealing the true benefits of CBD for all manor of well-being and skin complaints. This includes partnerships with research institutions and sponsorship of charities close to the heart of HuGG. The HuGG Co. is proud to be part of a larger biotech community and through CiiTECH maintains strong ties to some of the brightest minds in global cannabis research.

Each and every HuGG CBD supplement is grown, manufactured, and produced under strict EU agricultural and food processing guidelines and complies with the quality standards set forth by UK regulators for both food supplements and cosmetic skincare.

The adage, 'Under promise and Over deliver' stands strong and is a proven raise customer service excellence and strong ROI's


Kind words from the Founder

Success made easy with the right Marketing Partner

I wanted to share how working with Press Social Agency has really opened opportunities for us within the united kingdom and all across the EU. We've seen a lift in sales and doors have opened for extra distribution channels, the PR coverage has been great.

An excellent partnership has developed between our businesses to market THe HuGG Co, so I wanted to relinquish something back to market their business. We're more than happy with their helpful and professional service, Masa and her team have taken our product to people we might never have reached. If your trying to find a superb pro-active PR and Digital Marketing company, I've got no hesitation recommending them to other PR & Digital Marketing clients within the Nutrition and Health industry.