Social Media Management and Strategy
SMM & Strategy
What is a good Social Media Strategy?
A social media marketing strategy is about presenting your brand/ service/ product to the people who you desire as customers. The idea is to be an authority on a subject, your subject!
This gives value to the community which you are (looking to be) a part of. You nourish, coax and entertain your ‘tribe’. Be the older sibling and guide them on their journey. Help where you can, and always always always try to fit in with relevance.
The content produced is carefully planned, scheduled for distribution, and monitored so that the maximum results can be achieved. Throughout your social profiles, you always include backlinks to your site or landing pages for targeted campaigns.
This signals firstly to Google the brand’s footprint and also helps your customers find their way to your website.
What are the key Social Media methods?
Organic social media campaigns focus on content. It’s the marathon and not the sprint. Our team has developed a method over the years of gaining trust, be overly knowledgeable, and extremely helpful to each brand’s (future) customers.
We understand the value this industry has on content and know that if you ‘play with fire, you will get burnt’.
Any digital marketing agency you work with will help you navigate through this process. There is a reason why people love hanging out on social media platforms. It’s instant, creative, community building, and most of all an escape from the physical world.
Have fun with it! Create a series of topical content, using multiple ways (video, audio, images, text, polls) while always maintaining a focus on informing, entertaining, enlightening, or teaching your audience.
Why Do I Need An Agency for my Social Media Marketing?
Hiring an agency like ours adds an additional layer of experience, expertise, and credibility to your existing marketing team. You get a group of professionals working on your strategy, each focused on refining a particular task or project. Our years of experience and testing give us a unique approach when creating content and campaigns. This has also proved us well in our clients and track record.
No industry os too big or too small to create content for. We love the challenge of the most niche verticals, and sometimes that’s where the better content comes from. Our approach is ‘disruptive’ thinking, with focus on value and ROI.
Our Social Media Management Packages
Our Social Media Management Process
We offer 3 packages which we found to be most popular with our clients needs. This content creation coverage gives you a strong presence in the most used social media platforms. Each comes with its list of packaging items. After choosing one, we will sign a working agreement for the initial commitment of 6 months and begin work.
The process is as follows:
- Confirm which package you’d like
- Sign our contract
- Complete our Client Questionnaire outlining objectives and KPI’s
- Video meeting to discuss strategy, approach & tone
- Once agree, we develop content
- Once the month ends, we provide Reporting