Web 2.0 is Social Media. For any brand within this Millennial you want to engage your customers, existing and potential, as well as keeping relationships with stakeholders and social media is the place where all of that happens. We’re all on Facebook personally, we post pictures of our pets, our recent holiday destination and share a funny video from YouTube.
But Social Media for media relations is a completely different story. Facebook, Twitter, LinkedIn, Pinterest and YouTube are a handful of the many platforms out there which help brands engage. It’s all good and well creating a Facebook page or a Twitter handle for a business, but the important thing is how to use Social Media to market your brand or business. Social Media is the now “it” thing for public relations and networking amongst consumers, its a deep part of the marketing mix. Social Media for a business is on a complete different caliber than using Social Media personally.Which is why we at Press Social, are the mavens at doing it all.
Outsourcing your Social Media marketing to our specialist team gives you the knowledge and insight of Public Relations, Journalism, Marketing, Advertising, Media, Film, Computing and so much more. You wouldn’t get your tooth taken out by a musician would you? Experience is essential. We cover every angle of the marketing frame and our solid understanding of the digital generation means your personal Social Media manager will truly get to know your business inside out, you’ll create a personal relationship with them as if they were an employee of your company. We’re humans, not robots. They’ll create a bespoke Social Media package that fits in with your objective, strategy and tactics. We focus on top results and ROI!
It is usually much more inexpensive to outsource your Social Media rather than keeping it in-house and we see it more as an investment. Not only in terms of stipend, but also the costs of having an employee run it in house, from specialist software and equipment to desks. We have the best knowledge and software to boost your online persona.
Social Media marketing is more than sitting on a computer and playing on Facebook and Twitter all day. It’s far more deeper than that. Collectively, we have spent over 25 years studying and practicing everything to do with the marketing world. Did you know about Facebook’s algorithm? Affinity + Weight + Time Decay? We do, that why we’re specialists. Social Media never sleeps, its a 24 hour process, you can’t close shop at 5pm and expect to pick up from the same place the next day. There are far too many new developments in the online world to miss it because you’re off watching Eastenders. Social Media marketing is a time-consuming process, as much as we all love instant gratification, nothing happens over night (unless you’re in the trade market). So, it’s a good thing we don’t have sick days and coffee keeps us alive.
This is what Press Social as a brand is, and it’s what we do.
HERE ARE 3 REASONS WHY YOU SHOULD OUTSOURCE YOUR SOCIAL MEDIA ACTIVITY
So why should you be outsourcing? Let’s break it down.
Are your competitors bang on the social media trend? Are they forever uploading their property updates onto Facebook and tweeting about the latest industry news? Staying on top of the latest news as well as publishing it can be a huge task and that is why many businesses are now choosing to outsource their social media campaigns.
Outsourcing means that you have the added advantage of knowing that a professional social media service has the potential to convey professionalism and thought leadership. A good social media service will take the time to research your market niche and explore the key developments within your industry so that relevant quality content is produced on your behalf.
Do you ever read your competitors’ tweets and Facebook updates and think, “Why didn’t we do something like that? Why isn’t our content as engaging as theirs?”
Social networking is a form of advertising, and advertising takes a lot of time and consideration. You can share and tweet to increase your social presence, but your posts need to be engaging, witty and smart, so that they integrate business and consumer needs. With any social media campaign, content is king. Although it may only seem like a quick 140-character tweet or a short Facebook update, it takes time to produce quality content. If you’re a small agency or a start up, you don’t have the time to manage your social media activities, yet you want an active presence over all the major networks.
By outsourcing your social media, you’re making sure that your messages are going out, you’re gaining followers and answering questions. All without you needing to invest your time or knowledge into knowing how the networks operate.
How do you know you’re getting value for money when it comes to investing in social media marketing? This is the question that deters agencies from getting started, because obviously you want assurance that your spend won’t be wasted.
An effective social media service involves much more than just liking and tweeting — a good social media service will have the appropriate mechanisms to track the results of your social media activity, and it will be proactive about getting measurable results.
Although social media services come at a cost, your service provider should be keen to demonstrate the ROI, because they will want you to invest with them.
Consider this — if you’re going to do it properly in-house, then you’ll need to think about changing a current employee’s job role so that they can invest their working day in social media. Then you will also need to consider who will take on their previous role. This could lead to an unnecessary recruitment drive within the business, which requires investment of both time and money, both of which could leave you with more overall outgoings than you had originally anticipated.
If outsourcing to a dedicated B2B social media service is the best option for your business, undergo full research into the potential company and their services to ensure you’re getting the right package for your business needs.